Our Story

Tarifa, one of the wildest natural beauty spots in Europe

Relocating to Tarifa was a long held ambition for us and our young family, finally realised back in 2003. Sun Wind and Surf really does sum up what Tarifa is all about, we were able to enjoy this connection with nature and take advantage of the natural playground and stunning beaches.

Tarifa Green, our first Ethical Health & Beauty store

Feeling the effects of this harsh environment we were keen to find natural skincare remedies but in this southern most part of Europe there were few products to be found. In 2005 we opened our first Ethical Health and Beauty shop, and Tarifa Green was established in the heart of the Moorish old town. The shop was a great success with the local community and the beautiful plant based products became a popular natural alternative to help protect and revive skin from natures beautiful but harsh conditions.

Camber Sands, UK, our first Ethical Health & Beauty store in Rye

Children’s education brought us back to the UK in 2010. Now based at Camber Sands beach, with historic Rye on our doorstep, there were many parallels with Tarifa, and the new business plan to follow on from Tarifa Green started to take shape. Founder Lawrence, with his background in business and design started to create the WiDEYE brand. The key belief was that natural, ethical beauty products could and should be affordable, gender neutral and appeal to all age groups.

WiDEYE in Rye our first Ethical Health & Beauty store in the UK

WiDEYE in Rye opened in 2015 the store sits on the crest of the hill that winds up through the landgate into the ancient citadel. As well as the store it houses a beautiful spa treatment room where you can be pampered with therapies from around the world using some our signature scents and formulas.

Our new long term ambition is to see a WiDEYE store open in Tarifa where the story began.