TARIFA,
WHERE WE STARTED.

Our story began in Tarifa, Spain back in 2003. Sun, Wind and Surf really does sum up what Tarifa is all about, we were able to enjoy this connection with nature and take advantage of the natural playground and stunning beaches.

TARIFA GREEN,
OUR FIRST ETHICAL HEALTH & BEAUTY STORE

In 2005 we opened our first Ethical Health and Beauty shop. Tarifa Green was established in the heart of the Moorish old town. The shop was a great success with the local community and the beautiful, plant-based products became a popular natural alternative to help protect and revive skin from natures beautiful but harsh conditions.

CAMBER SANDS, UK
OUR FIRST ETHICAL HEALTH & BEAUTY STORE IN RYE

Children’s education brought us back to the UK in 2010. Now based at Camber Sands beach, with historic Rye on our doorstep, there were many parallels with Tarifa, and the new business plan to follow on from Tarifa Green started to take shape. Founder Lawrence, with his background in business and design started to create the WiDEYE brand. The key belief was that natural, ethical beauty products could and should be affordable, gender neutral and appeal to all age groups.

WiDEYE IN RYE, BRIGHTON AND BOURNEMOUTH.
UK-BASED ETHICAL HEALTH & BEAUTY BY THE SEA

With our roots firmly planted at the beach, the WiDEYE dream was born in Rye when we opened our first UK store and production unit in 2015.

Being close to the sea is essential for us and our dream is to open more stores in brilliant, British coastal locations to spread the love of WiDEYE. This dream started to become a reality in 2018 when the opportunity to open stores in Bournemouth and Brighton came around.

Our locations reflect our passion for an active lifestyle and the environment. Each place is wildly popular for watersports and each natural environment carries endless inspiration for our products.