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Introducing Shower Bars 2.0

With an enhanced curing process our next generation of shower bars are made for people who go further — and need their skin to keep up.

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Bigger bars = more showers

Now 140g, our bigger molds create bigger bars, keeping you fresh through more showers.

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Silky smooth lather

With an enhanced curing process, our bars create a richer, creamier lather that foams easy and rinses clean.

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Now with no bits

We’ve removed the botanicals, creating a smoother consistency bar that holds its shape for longer.

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Clearer benefits, better skin

A range that’s organised by skin benefit — so you can pick the right bar, give your skin what it needs, and get on with your day.

What people are saying

We conducted a customer survey to find out what people think about our 2nd generation of shower bars. Here's what we found out — based on feedback from 24 testers.

4 specialist skin benefits

Packed with active ingredients, every shower bar has 1 of 4 skin benefits. Choose the bars that work best for your routine.

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Extra moisturising

A superfatting process packs in the moisturising properties of cocoa and shea butter. For skin that’s low on moisture or faces saltwater and sun.

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Detoxifying

Active ingredients draw out impurities and cleanse away buildup. For skin that’s naturally oily or faces excess trail dust, pollution, sun cream, and sweat.

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Exfoliating

Buffs away dead cells, buildup, and congestion for an almighty skin reseat. For skin that faces muddy trails, repetitive buildup, and congestion.

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Sensitive

No added fragrance or allergens and only active ingredients that cleanse, hydrate, and soothe without irritation. For skin that's active but sensitive.

How we stack up to supermarket shower gels

WiDEYE Shower Gels
Cleans your skin
Moisturises your skin ×
No synthetic scent, SLS, or parabens ×
Made with pure essential oil fragrance ×
No plastic ×

Made in Rye Harbour

We started WiDEYE in 2010 because we couldn’t find personal care for how we actually lived. Using low-processed ingredients for maximum effectiveness, all our products are made in-house in Rye Harbour for skin that faces the elements. 

We’ll see you out there. 

The only personal care built to help you recover from life outdoors

Frequently asked questions

Why do I need a shower bar that’s moisturising?

Because being outdoors strips moisture from your skin.

Saltwater, wind, sun, and sweat all compromise your skin's natural barrier. If your cleanser doesn’t replenish what’s lost, you’re constantly playing catch-up.

Our bars cleanse properly, then restore moisture at the same time — so your skin feels reset, not tight.

Are all shower bars and soaps moisturising?

All our shower bars are! But most aren't — and many find that, although they clean effectively, they actually dry out their skin meaning you also need a body cream or similar.

If you prioritise natural ingredients, does that make them less effective?

No.

We don’t use natural ingredients for marketing purposes — we use them because they work. Every bar is built on a cocoa and shea butter base for hydration, then formulated with targeted plant actives to exfoliate, cleanse deeply, or reset skin after sweat and SPF.

Effective doesn’t have to mean synthetic.

Why don’t you use artificial scents — and how long does the scent last?

We avoid synthetic fragrance like SLS and parabens because they often prioritises intensity over skin comfort and can be harmful to you and the environment.

Our bars are scented only with essential oils. You’ll notice a clean, grounded scent in the shower and lightly on your skin afterwards — without the overpowering, all-day artificial linger.

How long do the shower bars last?

Our full-size shower bars last an estimated 50 showers — the half-size shower bars in the Explorer Set last around 25 showers each.

Do they go soft or mushy?

Not if you let them dry between uses.

Like any solid bar, they’ll soften if left sitting in water. Keep them on a draining dish and they stay firm and long-lasting.

Will it irritate my skin?

Our formulas are designed to support your natural skin barrier — not disrupt it. We leave out synthetic fragrance and unnecessary additives that commonly cause irritation.

If you have highly reactive skin, patch test first, but most customers find them comfortable for everyday use. Alternatively, you could try our Naked range which are unscented and contain no known allergens.

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