HERO SECTIONS
4.8/5 Based on 2,350+ Customers
Strengthen your skin barrier. Have bigger outdoor adventures.
A daily moisturiser for people who spend time outside. Whether you’re out on a hike or cycling the morning commute, the elements take a toll on your skin. Our Face Creams are made to protect skin that’s exposed to the weather — with six formulas for the most common skin types.
Moisturising shower bars for softer skin
If you're active outdoors, the elements can make your skin feel dry. These shower bars keep your skin hydrated and ready for your next adventure.
Our shower bars are for skin that faces sun, sweat, pollution and whatever else your day brings. Moisturising, cleansing and made on the South Coast, they’ll keep your skin healthy, your body smelling good, and your mind ready for the day. Shop online, or in one of our retail stores.
Dip your toe into better showers
The Explorer Set lets you try 10 moisturising shower bars fragranced with essential oils and made for skin that spends time outdoors.
CONTENT SECTIONS
Ask more of your shower
If you spend a lot of time outdoors, you’ll know how much the weather dries out your skin.
We created the Explorer Set so that you can try our top-selling moisturising shower bars and scents and find your new favourites.
WiDEYE shower bars are made for skin that spends a lot of time outside
Our shower bars cleanse, hydrate, and boost your mood. The result? Soft, resilient skin and a refreshed mind. Ask more of your shower.
Cleansing formula lifts buildup that water won't shift.
Hydrating superfatted cocoa and shea butter base, moisturising your skin and protecting its natural barrier.
Fragranced with essential oils, never using synthetic scents, SLS, or parabens.
Extra benefits when you need them — use our special formulas for exfoliation, deep moisturisation, and sensitive-skin friendliness.
Welcome to WiDEYE
Based in Rye Harbour on the South Coast with stores in Rye and Brighton, we make products for active people who'd rather be outdoors.
How we're different
We're an independent company on the South Coast — we make all our products in Rye Harbour.
Our products are never white labeled — we make all our formulas in-house so we know exactly what goes in them.
No synthetic scents — by only using essential oils for fragrance, we keep ingredients simple and low-processed.
We only use responsible packaging, avoiding plastics and using paper from FSC certified sources.
Made in Rye Harbour
Located in Rye Harbour since 2010, we're an independent business on the South Coast of England.
Visit our stores in Rye or Brighton
We've called Rye our home since 2010, and have since expanded to Brighton.
Supporters of Surfers Against Sewage
Since 2023, we've raised over £5000 to help make Britain's waters cleaner.
How our shower bars help you recover from the elements
The outdoors can be rough. Your skin doesn’t have to be.
Whether you’re hitting the trail, the surf, or just the morning commute, your skin protects you — our shower bars repay the favour.
Cleansing to lift impurities like sweat and pollution
Hydrating to keep your skin soft and healthy
Low-processed natural ingredients for maximum quality
PRODUCT SELL SECTIONS
Where to start
The Explorer Set is the perfect way to start your new routine.
Supporting Surfers Against Sewage
Limited Edition SAS Range
25% of revenue generated gets donated to Surfers Against Sewage. Features our fresh and zingy spin drift scent, to transport to sunny days spent by the sea.
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Bamboo Fibre Travel Soap Pod
No more soap sludge. Made from bamboo fibre and corn starch, our biodegradable soap pods feature an internal grid to keep your soap dry and ready for wherever the adventure takes you.
Get it half price when you buy a Shower Bar Explorer Set.
£8.95
Try one of our winter scents
Made for cold mornings, fresh air, and quiet evenings in — our Winter Scent Collection captures the feeling of the season in scent.
All Things Nice
Cinnamon and tangerine combine for a scent that’s moisturising and bright yet comforting.
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Tangerine Dream
With tangerine and sweet orange, this bar uplifts brightens winter skin in need of some life.
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Winter Mist
Made with cooling peppermint and lavender essential oils, this bar refreshes and awakens.
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Explore by scent and skin concern
Our Welcome Packs feature 3 or 5 full-size shower bars, organised by scent or skin concern. They’re a great way to dip your toe into better showers.
Bestsellers
3 or 5 full-size shower bars in our best selling scents.
Energisers
Refreshing citrus scents for an invigorating shower.
Exfoliators
Lift sweat, saltwater, and pollution with these deeply cleansing shower bars.
Or why not start with a single
Aqua Karma Butter Soap
Citrus notes, great for de-stressing & ideal for very dry skin.
£4.95
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Mediterranean Herb Butter Soap
Herbal notes, super uplifting, great for dry skin.
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Rose Butter Soap
Floral notes with a touch of Ylang Ylang. Great for dry skn.
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Black Rose Nutrition Soap
Packed with activated charcoal to deeply cleanse your skin.
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Spiced Butter Soap
Fresh, uplifting & spicy with strong lime & cinnamon notes.
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Orange & Patchouli Butter Soap
Musky yet fruity, ideal for reviving dry skin.
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Choose for your skin type
Different skin types react differently to the elements.
Skin-type-specific formulas give your skin what it needs, without overloading it.
The right cream feels good to use and is easily absorbed by your skin.
Rehab
Daily Face Cream
Normal Skin Types
Packed with Vitamin C for everyday maintenance and hydration of balanced skin. Fragranced with energising citrus.
Rehydrating
Daily Face Cream
Dry Skin Types
Formulated with Sea Buckthorn to provide deep hydration to dry and weather-worn skin. Fragranced with subtle lavender.
Skin Fuel
Daily Face Cream
Mature Skin Types
Marine Collagen improves skin elasticity which smoothes out fine lines and wrinkles. Fragranced with uplifting neroli.
Naked
Daily Face Cream
Sensitive Skin Types
Our same hydrating base formula free from allergens to soothe skin that's easily irritated. Gently fragrance-free.
Balancing
Daily Face Cream
Combination Skin Types
Camellia regulates oil levels to even out skin that's dry in some areas and greasy in others. Fragranced with geranium and lavender.
Skin Management
Daily Face Cream
Oily Skin Types
Myrrh fights bacteria while Frankincense reduces shine for clearer, oil-managed skin. Fragranced with its active ingredients.
More From The Skin Fuel Range
Skin Fuel Face Cream
£22.95
Learn More
Marine Collagen Eye Gel
£12.95
Learn More
Skin Fuel Facewash
£10.95
Learn More
OBJECTION BUSTER SECTIONS
Ask more of the products you buy
At WiDEYE, we care about our impact. By creating our formulas in-house, we can choose only low-processed ingredients that bring real benefits to your skin.
WiDEYE
Cosmetics industry
Independent company on the South Coast
Faceless corporates based abroad
Formulas, products, and packaging done in-house
Low quality white labeled formulas
Low-processed essential oil fragrance
Synthetic scents and parfums the norm
Nourish your skin, get back out there
Explore what people are saying about our shower bars.
Frequently Asked Questions
Why do I need a face cream?
Wind, sun, cold, pollution, and sweat all strain the skin barrier. A daily face cream helps keep skin comfortable, hydrated, and resilient — so issues don’t build up over time.
How do I choose the right face cream?
Choose by skin type: normal, dry, oily, sensitive, combination, or mature. WiDEYE makes six targeted face creams — each formulated for the needs of that skin type and outdoor exposure.
What makes WiDEYE different from other moisturisers?
Most brands sell one “universal” moisturiser. We don’t. Different skin types react differently to the elements, so we’ve created six formulas with targeted active ingredients — not one compromise.
I don’t usually use face cream. Is this for me?
If you're active outdoors, then yes — your natural skin barrier is under more stress than most. A daily face cream will help your skin stay resilient and healthy.
Are they difficult to use?
No. They're designed to be low-maintenance and easy to stick with. Just apply in the morning after you wash your face and then get on with your day.
Will it feel greasy or heavy?
No. The creams absorb quickly and feel comfortable while you’re moving — not shiny, sticky, or clogged.
What ingredients do you use?
We use active ingredients chosen for their function — to hydrate, calm, balance, or support skin exposed to the elements — with minimal artificial processing.
Do you do refunds?
Yes. We offer a 30-day money-back guarantee. If it’s not right for you, you can return it — no fuss.
How long does delivery take?
Orders are dispatched within 24 hours on weekdays. UK delivery typically takes 3–5 working days, with next-day options available. We offer free delivery on orders of £30 or more.
Are the face creams vegan and animal-testing free?
Yes. All WiDEYE face creams are vegan and made without animal-derived ingredients. We never test on animals and neither do our suppliers.
