An Easier Way to Browse: What’s Changed on our Site
Dec 19, 2025
If you’ve been following us for a while, you’ll probably know that we’re a brand that’s always been shaped by life by the sea. From the start, it’s been about being outdoors, getting caught in the UK weather, coming home salty and cold and then looking after your skin afterwards.
Over time as we grew and tried new things, we explored a few different directions — which is all part of learning as a small brand. But recently, we took a moment to pause and asked ourselves what matters most to us — the answer was simple.
Our focus now is to create personal care for people who'd rather be outdoors. And as part of that, we want to make it easier for you to understand what each product is good for, how it fits into your everyday routine, and why you might choose one over another. We hope the changes we’ve made to the site help make that a bit clearer.
What's changed
When we looked back over the site, it became clear that while all the information was there, it wasn’t always easy to take in when you were just browsing. Some products lived in places that didn’t quite reflect how they’re actually used, and some of the descriptions didn’t fully explain who they were for or when you might reach for them.
So we’ve spent some time simplifying things. We’ve reshaped the navigation to group products in a way that makes more sense for everyday use, and we’ve updated our category descriptions to explain each range. The aim was to help you quickly understand the differences between products, without having to click around on the site.
The Problems
Our solutions
Your feedback shapes our brand
A few months ago, in the comments on an older blog, someone mentioned that it wasn’t always clear what the difference was between some of our products. That comment really stuck with us. So this is why we took a step back and looked at how everything was laid out on the site — thinking about how the staff in our retail stores explain things in person and the questions they get asked day to day.
We’ve now updated our navigation and product structure to make each range easier to understand, so you can quickly see what’s what and find what suits you. We’d love to know what you think — we’ve popped a few questions below, we'd really love to hear your thoughts in the comments.
- Does the navigation make it easy to find the products you need?
- If you could change or improve one thing on our site, what would it be?
2 comments
I like the new layout. It easier to view product types
Yes I think your new format works better but I would say when you are giving gifts it would be nice to have information of what the item is used for. I bought the yoga package in June this year for my daughter. We are still wondering what one item is. There was absolutely no information on the contents. I could remember some but not others and tried to look online and couldn’t find the yoga box at all so we are still guessing what the bar was. It doesn’t lather up much. Is it soap, shower bar, shampoo bar??? This was a great disappointment because the idea of it was lovely.