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3 reasons you should choose a moisturiser for your skin type
There are 6 main skin types and the elements treat each one differently. The right face cream supports your skin's natural barrier, keeping it soft, smooth, and resilient through all your adventures.
The right level of hydration
Cold air, wind, and sun all pull moisture from your skin. Too little hydration leaves it tight and flaky; too much can feel heavy and clogging. The right balance keeps skin comfortable without overloading it.
Matches your skin’s oil levels
Your skin already produces oil — the goal isn’t to strip it, but to work with it. Drier skin needs richer support, while oilier skin benefits from lighter hydration that won’t sit on the surface or block pores.
Supports your skin barrier
Your skin barrier takes the hit from the elements. You can support it with plant oils and butters that even out your skin's natural imbalances, keeping it resilient and healthy.
Face the elements
How our face creams are different
Low-processed ingredients, maximum effectiveness
Naturally active plant extracts fuel the function of each formula, ensuring you're giving your skin the nutrients it needs to stay healthy.
No synthetic scents, SLS, or parabens
By skipping the synthetic, our formulas minimise irritation ensuring your natural skin barrier stays resilient.
Made for the outdoors
Most skincare on the supermarket shelf isn't made with the outdoors in mind. Our formulas are made specifically to replace moisture lost to the elements.
A formula for every skin type
Different skin types react to their environment in different ways — and gender has no impact on skin needs. That's why we make a face cream for each of the 6 main skin types.
Which face cream do I need?
Most skin types are defined by how much oil (sebum) your skin produces. Defined by genetics, you can't change your skin type, but you can choose products that work with it.
Fuel for Mature Skin
Rehab for Normal Skin
Balancing for Combination Skin
Rehydrating for Dry Skin
Naked for Sensitive Skin
Management for Oily Skin
Made for life outdoors
We started WiDEYE in 2010 because we couldn’t find personal care for how we actually lived. Using low-processed ingredients for maximum effectiveness, all our products are made in-house in Rye Harbour for skin that faces the elements.
We’ll see you out there.
Tested by outdoor enthusiasts across the UK
Frequently Asked Questions
Why do I need a face cream?
Time outdoors naturally dries your skin out as wind, sun and cold air all pull moisture away from the surface. A good face cream replaces that lost hydration and helps support your skin barrier so it stays comfortable, resilient and looks healthy.
Why do the outdoors matter?
Most skincare is designed for indoor lifestyles. Outdoor routines take a specific toll on your skin, creating dryness and stressing your skin's natural barrier. Our formulas focus on replacing moisture lost to the elements, supporting the skin barrier, and helping skin stay resilient without needing a complicated routine.
What happens if you don’t use one?
Without moisturising, your skin struggles to replace the hydration lost through daily exposure to the elements. Over time that can leave skin feeling drier, tighter and more weathered.
What's my skin type?
There are 6 main skin types. We recommend reading our article on how to find out your skin type, here is the crux of it:
- Dry: Dry or flaky in patches and often feels rough.
- Oily: Shiny across most of the face — particularly the nose and forehead.
- Combination: Oilier through the T-zone (nose and forehead) but drier across the cheeks.
- Normal: Feels balanced — neither dry nor oily.
- Mature: There's no set timeline, but as collagen levels decline, dryness increases as do the appearance of fine lines.
- Sensitive: Quickly reactive to certain ingredients and environmental stress, causing redness, itching, or discomfort.
Is it for men or women?
Both. Skin is skin. This routine is designed for people who spend time outdoors and want simple, effective personal care. Many of our customers share products at home — one routine that works for everyone.
Does it feel greasy or heavy?
No. The cream is rich enough to deeply hydrate but absorbs quickly into the skin. A small amount goes a long way, leaving your skin feeling comfortable and protected rather than oily or heavy.
Where is it made?
Every WiDEYE product is made in Rye Harbour on the South Coast of England. It’s where the brand started in 2010 and where the outdoor lifestyle that inspires our products is part of everyday life.
Are the ingredients safe?
Yes. Our formulas avoid SLS, parabens and synthetic fragrances, focusing instead on effective, low-processed ingredients that support your skin naturally. Everything is made with the same philosophy we’ve followed since 2010 — simple, effective personal care without unnecessary extras.
Is it environmentally friendly?
We’re always working to reduce our impact. Our packaging is recyclable wherever possible, and we aim to keep things simple and practical rather than over-packaged. Like everything we do, it’s about making thoughtful choices that respect the outdoors we care about.
Do you do refunds?
Yes. If you try the routine and it isn’t right for you, get in touch with our team and we’ll help sort it out. We want you to feel confident giving it a go.
How long does delivery take?
Orders are usually dispatched quickly and most UK deliveries arrive within a few working days. You’ll receive tracking details once your order has been shipped so you can follow it on the way.
