Face Wash • Face Cream • Free shipping
A complete daily skincare routine for mature skin that spends a lot of time outdoors. Takes 5 minutes or less.
As you get older, your skin gets more sensitive, the weather dries it out more easily, and as collagen levels reduce, you'll notice more wrinkles. With a Face Wash and Face Cream, you can cleanse away impurities and replenish your skin with the moisture and nutrients it needs.
The result? A reinforced skin barrier and reduced appearance of fine lines and wrinkles.
Keep your skin looking healthy and resilient — whatever the weather.
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Your new 2-step skincare routine
1: Face Wash
Wet your face with water, apply one pump of Face Wash to your fingers, and rub in circles around your face to build a light, cleansing lather. Rinse off with water and then dry your face with a clean towel.
2: Face Cream
Apply a pea-sized amount of Face Cream to your fingers and rub into your skin, ensuring all the cream is absorbed. Rich and deeply moisturising, a little goes a long way here.
3,233+
orders in 2025
No synthetic scent, SLS, or parabens
500+
people buy this range regularly
★★★★★
4.96 rating out of 5 based on 93 reviews
What it does for your skin
Deep moisturisation replaces dryness lost to wind, sun, and cold air
A supported natural barrier making skin more resilient to weather and activities
Reduced appearance of fine lines and wrinkles
Skin looks healthier when it’s properly hydrated
With a simple 2-step routine, you can set it and forget it every morning
Personal care for people who would rather be outside
Founded in 2010 in Rye Harbour on the South Coast, we created WiDEYE because we couldn’t find personal care built for real exposure — saltwater, wind, long days outside.
How we stack up
| Most budget mature skincare | WiDEYE's Skin Fuel | Anti-Ageing Skincare | |
|---|---|---|---|
| Made for mature skin | ✓ | ✓ | ✓ |
| Includes collagen | × | ✓ | ✓ |
| Made with active ingredients | × | ✓ | ✓ |
| No synthetic scent, SLS, or parabens | × | ✓ | × |
| Quantity | 50ml | 50ml | 50ml |
| Price | £5-20 | £22.95 | £30-75+ |
Frequently Asked Questions
What is the 2-step morning skincare routine?
It’s a simple routine designed to get your skin ready for the day ahead. First, use the Face Wash to remove sweat, salt, pollution and overnight buildup. Then apply the Marine Collagen Face Cream to deeply hydrate and support your skin barrier. Two steps, less than a minute, and your skin is ready for whatever the weather has in store.
How is the 2-step routine different from what I already use?
Most skincare is designed for indoor lifestyles and general skin types. The Skin Fuel routine is built for skin that spends time outside — dealing with wind, sun, cold air, saltwater and sweat. The formulas focus on replacing lost moisture, supporting the skin barrier, and helping mature skin stay resilient without needing a complicated routine.
Is it okay for sensitive skin?
Yes. Both products are made without SLS, parabens or synthetic fragrances, which can be common triggers for irritation. The formulas are designed to cleanse gently and hydrate deeply without stripping your natural barrier. If you have very reactive skin, we always recommend testing a small amount first.
Is it for men or women?
Both. Skin is skin. The routine is designed for people who spend time outdoors and want simple, effective personal care. Many of our customers share products at home — one routine that works for everyone.
What happens if you don’t use a face wash or a face cream?
Without cleansing, sweat, sunscreen and environmental buildup can sit on your skin and clog pores. Without moisturising, your skin struggles to replace the hydration lost through daily exposure to the elements. Over time that can leave skin feeling drier, tighter and more weathered.
Will it make me look younger?
That’s not what this routine is about. We’re not trying to turn back the clock. The goal is simple: help your skin stay healthy, hydrated and resilient so it looks good and feels comfortable — even after years of life outdoors.
How do I know if I have mature skin?
Mature skin usually means skin that has started to lose some of its natural elasticity and moisture over time. You might notice more dryness, fine lines, or that your skin feels a little less resilient than it used to. It’s a natural part of getting older — especially if you’ve spent plenty of time outside.
To learn more about skin types, read our articles on How to find out your skin type.
Are the ingredients safe?
Yes. Our formulas avoid SLS, parabens and synthetic fragrances, focusing instead on effective, low-processed ingredients that support your skin naturally. Everything is made with the same philosophy we’ve followed since 2010 — simple, effective personal care without unnecessary extras.
Is the packaging environmentally friendly?
We’re always working to reduce our impact. Our packaging is designed to be recyclable wherever possible, and we aim to keep things simple and practical rather than over-packaged.
Do you do refunds?
Yes. If you try the routine and it isn’t right for you, get in touch with our team and we’ll help sort it out. We want you to feel confident giving it a go.
How long does delivery take?
Orders are usually dispatched quickly and most UK deliveries arrive within a few working days. You’ll receive tracking details once your order has been shipped so you can follow it on the way.
