Water in cosmetics is used as a solvent. Having water in our formulas is essential to ensure best delivery to the skin. Essential oils and other active ingredients are extremely potent, so being slightly diluted by water won’t make them less powerful.
In fact, having water in the formula will actually make them far more effective on the skin.
Our team of WiDEYE riders and ambassadors work with us to help test, develop and refine our products by putting them to work against the elements in some of nature's best playgrounds.
