Get to know our values

We are inspired by the power of nature to help cleanse, revitalise and protect skin and body from nature’s beautiful but harsh environments.

We carefully consider each and every ingredient that goes into our products, avoiding anything we believe serves no benefit.

Our products have been formulated so they can be used and enjoyed by everyone. We see skin type as the most important factor.

From the very outset, WiDEYE has been shaped by our deep connection to water, waves, wind and snow. We live, breath and promote an active lifestyle.

We have a strong moral compass which guides anything from how we source our ingredients to the relationships we build with our suppliers.