We are inspired by the power of nature – a natural alternative to help cleanse, revitalise and protect skin and body from nature’s beautiful but harsh environments.

We carefully consider each and every ingredient that goes into our products, avoiding anything unnecessary that we believe serve no benefit other than making products more aesthetically pleasing.

Our products have been formulated so they can be used and enjoyed by everyone.

From the very outset, WiDEYE has been shaped by our deep connection to water, waves, wind and snow. We live, breath and promote an active lifestyle.

We have a strong moral compass which guides us and how we approach all aspects of our brand - from how we source our ingredients to the relationships we build with our suppliers.