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No two outdoor routines are the same
Some people come home from a run covered in sweat and SPF. Others are dealing with dry skin after saltwater swims — everyone's routine is different.
All our Shower Bar starts with the same foundation: a rich lather that cleanses away daily grime and fights dryness.
What makes them different is the specific benefits we add on top.
How different routines can affect your skin
Sweat, SPF, saltwater, cold wind and trail dust all affect your skin differently and different skin types have different needs.
Saltwater and sun can create dryness
Sweat and SPF can clog your pores
Mud and dust can be tricky to shift
Repetitive rubbing from gear can create irritation
4 types of shower bar
Every shower bar starts with the same foundation — a rich lather that cleanses and moisturises. But we also pack in 1 of 4 skin benefits so you can choose the bars that work best for your routine.
Extra moisturising
Combats dryness with hydration
A go-to for surfers and wild swimmers.
Detoxifying
For lifting impurities like SPF and salt
Great for if you do a lot of sweaty activities.
Exfoliating
For when you need a really good scrub
Popular with cyclists and trail runners.
Sensitive
A gentle cleanse that’s still hydrating
For active skin that's easily irritated.
Try every benefit with the Shower Bar Explorer Set
Not sure which bar is right for you? This set contains 10 different shower bars so you can mix, match, and find your favourite bar.
Shower Bar Explorer Set
10 bars | £2.60/bar | Weeks of showers
10 bestsellers in a 70g format so you can find what works best for your routine, look after your skin, and get back out there.
Includes bars with every skin benefit:
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Shipping calculated at checkout
★★★★★
4.94 rating out of 5 based on 109 reviews
900+
people buy this range regularly
No synthetic scent, SLS, or parabens
17,000+
orders since 2024
What people are saying
We conducted a customer survey to find out what people think about our 2nd generation of shower bars. Here's what we found out — based on feedback from 24 testers.
A lather that's rich and smooth
92% of testers rated the lather 8/10 or higher for ease of use and satisfaction.
More comfortable skin after every shower
88% of testers rated their skin comfort 8/10 or higher after showering.
Leaves skin feeling soft and moisturised
79% of testers rated the shower bar’s moisturising performance 8/10+.
A natural smelling scent you'll love
83% of testers gave the scent a perfect 10/10 for smelling natural and pleasant, not synthetic.
Made in Rye Harbour
We started WiDEYE in 2010 because we couldn’t find personal care for how we actually lived. Using low-processed ingredients for maximum effectiveness, all our products are made in-house in Rye Harbour for skin that faces the elements.
We’ll see you out there.
Low processed ingredients. Maximum effectiveness.
Never white labelled.
By making our formulas in-house, we retain quality control of every ingredient, ensuring the best performance possible.
- Hydrating cocoa–shea base: Replenishes moisture lost to saltwater, wind, and long days outdoors.
- Targeted plant actives: Naturally active plant extracts fuel the function of each bar.
- Pure essential oil fragrance: We only use long-lasting essential oil blends, avoiding synthetic scents, SLS, and parabens.
How we stack up to supermarket shower gels
| WiDEYE | Shower Gels | |
|---|---|---|
| Cleans your skin | ✓ | ✓ |
| Combats dryness | ✓ | × |
| Added skin benefits | ✓ | × |
| No synthetic scent, SLS, or parabens | ✓ | × |
| Made with pure essential oil fragrance | ✓ | × |
| No plastic | ✓ | × |
