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Winter Scent Name Change — The Reason Why We Didn't. Winter Scent Name Change — The Reason Why We Didn't.

Winter Scent Name Change — The Reason Why We Didn't.

Earlier this winter, whilst working on our seasonal range, we thought it might be time for a little refresh. We found ourselves chatting about whether our scent names were clear enough, and if making them more descriptive might make purchase decisions a bit easier. Especially when you’re shopping online or picking something as a gift, we wanted it to feel straightforward — not something you have to overthink.

Here’s what we were thinking:

We played around with these names for a while, and were close to changing the whole range. But when it came down to it, something didn't feel right. Since the old names have been a part of our winter collection for years, we decided to keep them. 

We’d love to know what you think. Do you prefer the original names, would you have made the switch, or do you have an idea for a totally new name? Let us know in the comments below.

30 comments

  • I like the old names

    Skmone Benn
  • Love everything Wideye so defo no complaints but can we have the skin fuel cleansing balm in a bigger pot as well please? Just can’t get enough of it

    Laura
  • Love all your products and the new names

    Alison brand

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