Winter Scent Name Change — The Reason Why We Didn't.
Dec 29, 2025
Earlier this winter, whilst working on our seasonal range, we thought it might be time for a little refresh. We found ourselves chatting about whether our scent names were clear enough, and if making them more descriptive might make purchase decisions a bit easier. Especially when you’re shopping online or picking something as a gift, we wanted it to feel straightforward — not something you have to overthink.
Here’s what we were thinking:
We played around with these names for a while, and were close to changing the whole range. But when it came down to it, something didn't feel right. Since the old names have been a part of our winter collection for years, we decided to keep them.
We’d love to know what you think. Do you prefer the original names, would you have made the switch, or do you have an idea for a totally new name? Let us know in the comments below.
30 comments
I am not good with change.
When I find something I really like. And I love
Wideye. I try and tell everyone, how brilliant it is
Especially if you have problem skin.
Can I ask, about my favourite soap
Oats lemon and patchouli ??
Why has patchouli gone, I am so sad.
Will it be back ?
My partner smelt wonderful, but it’s gone
The names I would change are: All things nice, Spiced and Snowballs to the ones suggested as I feel they describe the product better.
Mixed view from me! Cinnamon dawn and amber spice evocative and clearer. Citrus dawn sounds generic, tangerine is more unusual and seasonal, whereas citrus is standard. Appreciate it is a counterpart with dusk, as a year round offering would work better than trying to be winter-y and different.