Winter Scent Name Change — The Reason Why We Didn't.
Dec 29, 2025
Earlier this winter, whilst working on our seasonal range, we thought it might be time for a little refresh. We found ourselves chatting about whether our scent names were clear enough, and if making them more descriptive might make purchase decisions a bit easier. Especially when you’re shopping online or picking something as a gift, we wanted it to feel straightforward — not something you have to overthink.
Here’s what we were thinking:
We played around with these names for a while, and were close to changing the whole range. But when it came down to it, something didn't feel right. Since the old names have been a part of our winter collection for years, we decided to keep them.
We’d love to know what you think. Do you prefer the original names, would you have made the switch, or do you have an idea for a totally new name? Let us know in the comments below.
30 comments
I prefer the old names.
Thank you.
Your original instincts were right - you should change the names! I find the " new" ones more helpful- they at least give some hint as to the smell.
I like the new names but as some people have said they’re a little bit generic. Why don’t you mix them up a bit and amalgamate some of the old name with part of the new name as well? And then the people who don’t like change will know what they’re getting and people like me who don’t know the scents too well will also understand better what the scents are