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Winter Scent Name Change — The Reason Why We Didn't. Winter Scent Name Change — The Reason Why We Didn't.

Winter Scent Name Change — The Reason Why We Didn't.

Earlier this winter, whilst working on our seasonal range, we thought it might be time for a little refresh. We found ourselves chatting about whether our scent names were clear enough, and if making them more descriptive might make purchase decisions a bit easier. Especially when you’re shopping online or picking something as a gift, we wanted it to feel straightforward — not something you have to overthink.

Here’s what we were thinking:

We played around with these names for a while, and were close to changing the whole range. But when it came down to it, something didn't feel right. Since the old names have been a part of our winter collection for years, we decided to keep them. 

We’d love to know what you think. Do you prefer the original names, would you have made the switch, or do you have an idea for a totally new name? Let us know in the comments below.

30 comments

  • I like all the new names. I’d just suggest keeping the word Snowball, and changing it to Cedarwood Snowball which I’m sure would be a sell out over Christmas/winter as a gift.
    Great idea to give a fragrance clue in the name! My daughter LOVES anything Citrus so this saves me having to search out all the ingredients. I bought the Citrus set for her birthday and she loves it!!!

    Jacqueline
  • Although I do agree that the new names are more descriptive I think some sound harsh as another poster said . I would always read the description below the name to see what the mix of ingredients were when purchasing. I would be hesitant to change the names, as you were as a business. In my opinion, most of the new names are fine except peppermint breeze and Citrus dawn.Good luck with your decision making.

    Carol Marshall
  • Hello! The only 2 new names I think could change are Cedar-wood Frost and Peppermint Breeze. I like the other originals, especially Tangerine Dream!

    Poppy

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