Winter Scent Name Change — The Reason Why We Didn't.
Dec 29, 2025
Earlier this winter, whilst working on our seasonal range, we thought it might be time for a little refresh. We found ourselves chatting about whether our scent names were clear enough, and if making them more descriptive might make purchase decisions a bit easier. Especially when you’re shopping online or picking something as a gift, we wanted it to feel straightforward — not something you have to overthink.
Here’s what we were thinking:
We played around with these names for a while, and were close to changing the whole range. But when it came down to it, something didn't feel right. Since the old names have been a part of our winter collection for years, we decided to keep them.
We’d love to know what you think. Do you prefer the original names, would you have made the switch, or do you have an idea for a totally new name? Let us know in the comments below.
21 comments
I prefer the old names with a subtle description under each. It was very frustrating that quite a few Christmas products were available on the shop but not online. For instance the all things nice was not available as a wax melt in the Christmas section.
Love the new names!
New names more evocative apart from I prefer tangerine dream to the new one.