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Winter Scent Name Change — The Reason Why We Didn't. Winter Scent Name Change — The Reason Why We Didn't.

Winter Scent Name Change — The Reason Why We Didn't.

Earlier this winter, whilst working on our seasonal range, we thought it might be time for a little refresh. We found ourselves chatting about whether our scent names were clear enough, and if making them more descriptive might make purchase decisions a bit easier. Especially when you’re shopping online or picking something as a gift, we wanted it to feel straightforward — not something you have to overthink.

Here’s what we were thinking:

We played around with these names for a while, and were close to changing the whole range. But when it came down to it, something didn't feel right. Since the old names have been a part of our winter collection for years, we decided to keep them. 

We’d love to know what you think. Do you prefer the original names, would you have made the switch, or do you have an idea for a totally new name? Let us know in the comments below.

30 comments

  • Hey talking of winter scents, what happened the winter range of room and bedding scents? Are you no longer producing? I miss them 😕.

    Helen
  • Perhaps the original names are more ‘Wideye’ but agree with your first comment poster, in that the new alternative names are more descriptive. Yes it’s great having fun funky names but guess better sense to let people know what they’re getting from the outset. 😃👌.

    Helen
  • Yes the new names would be better because they’re more informative – it tells you what you’re getting without needing to do any more research.

    Mel

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