How We See It | No to Black Friday, yes to great value year-round.

by sam bull

Black Friday is almost upon us once again! Last year we spoke about how difficult the discount frenzy can make things for small businesses unable to compete with the discounts of the giants... One year on, what's changed? and how does Black Friday look in 2021?

With lock-downs in place and a lack of availability, last year proved to be a stressful one, this year with people on the lookout for deals more than ever, shoppers are expected to spend almost £9.2 Billion, a 15% increase from last year.


At WiDEYE, we choose not to capitalise on Black Friday, as we don’t really feel it suits our ethos! Instead, we like to keep our prices fair all year round with the occasional discount every now and then for our subscribers.



Key things to remember this Black Friday!


Generally speaking most gifting events throughout the year lead to a huge influx of unnecessary waste, which is why it's always important to research your purchase so you can make what you are buying has as minimal an impact as possible. Check the packaging, consumables are always a great option for gifts as generally speaking these have less impact on the environment.


Only buy what you need. Whilst this goes without saying, it’s easy to get caught up in the rush of sales (Of which most have been specifically created to give a sense of urgency, which leads to impulse buying 🙅) Did you know that independent studies by which showed that up to 90% of Black Friday deals were also available in the six month run up to the event last year.


Choose Small Businesses, if possible try supporting a small indie business where you can, it’s a great time to try and discover something new and exciting.



How to get a WiDEYE deal

Whilst we won’t have any Black Friday offers running, we like to reward our loyal customers with the occasional promotion through our newsletter, you can also make some great savings by signing up as a customer and collecting loyalty points!


Here are a few suggestions from our range that we’d say offer incredible value! We can also guarantee that these will be up to our usual top-tier standards.

These Air Fresheners pack a punch, a great way to naturally scent your car with 100% pure essential oils. (A fantastic stocking filler)
We only use the best ingredients we can get our hands on, so at £15.95 we'd say our face creams are fantastic value for money. Plus our team is always on hand to answer any of your questions, so you can find the right product for you!
All our hand made soap is made with 100% pure essential oils, so whilst they smell amazing, you also get a heap of aromatherapeutic benefits as well!
Our little boxes of happiness are a great way to explore our range whilst getting some great savings!


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